Competitive Manufacturing Strategies for the Manufacturing Industries in Turkey

In this study, results of the research into competitive manufacturing strategies of companies in four different sector studies covering 82 companies from the electronics, cement, automotive manufacturers, and appliances part and component suppliers in Turkey are presented. The data used in the study are gathered by conducting four sector surveys in 1997 and 1998 using a questionnaire supported by some follow-up interviews and site visits. A competitive manufacturing strategy is represented here by its components being the competitive priorities, the manufacturing objectives, and the action plans the companies plan to adopt in the near future. The results indicate that the manufacturing industry in Turkey bases its competition strategy mainly on low price, although there is a growing trend towards increasing emphasis on product differentiation. Quality and quality related issues constitute the top priority issues for the manufacturing industries in Turkey with Total Quality Management being the most preferred action plan.